Navigating LinkedIn as a 'Mysterious' Babe

Mysterious babes may move in silence, but trust me, we’re moving.

The other day, I made a post about how you never get used to the cringe feeling of posting on LinkedIn (and maybe it’s just me) but you REALLY never do.

Honestly, LinkedIn is like its own planet; one minute, someone’s posting about how they landed a seven-figure gig; the next, someone is giving a TED Talk on how waking up at 4 a.m. changed their entire lifestyle. And then there’s me - an introverted, ‘aspiring mysterious’ babe who’s just trying to find my feet in that professional arena where everyone is brandishing their ‘expertise’ - with vibes, and a whole lot of inconsistencies.

But before I go further, let’s rewind to the very beginning.

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Chapter One: Introverted Babe Meets Marketing
The year is 2023. That was the year I, an unproblematic introvert who loves peace and a ‘soft, mysterious, life’, stumbled into the world of content marketing. It wasn’t intentional; marketing and I met like two strangers at a bus stop, looking for different destinations but somehow sharing the same ride. Before then, I was a content writer. However, I wanted something that allowed me to not only write but use all forms of content as a means to achieve business goals without directly selling to them. Content marketing ticked all those boxes.

It felt like the perfect mix of creative freedom and professional structure, and so I jumped in. But the thing about marketing, and content creation specifically, is that it’s built for people who aren’t afraid to sell themselves. And as someone who would rather disappear into thin air than say, “Hi, please hire me,” I knew this would be a challenge.

Chapter Two: Meet Eseosa - The So-called ‘Mysterious Babe’
One thing about me? I don’t like busybody. I do not like oversharing (or at least I usually do not intend to). I’m not about to be the babe posting five times a week about how I ‘manifested’ my first million or how I ‘outgrew my circle and turned my life around.” Nope. My vibe is more subtle and just mysterious enough to keep you guessing.

But here’s the twist: LinkedIn doesn’t reward mysteriousness. In a world where visibility equals opportunity, I knew I had to show up.

Chapter Three: The LinkedIn Miracle
Now, let me share a secret. For the longest time, I wasn’t posting on LinkedIn at all. I mean crickets. My profile was there, collecting dust while I scrolled through other people’s updates. And yet, one day, completely out of nowhere, I got a message. That one message turned into the biggest gig of my life; a project that transformed my finances in ways I didn’t even think were possible.

This taught me two things

• Sometimes, just being on the platform is enough. Even if you’re not posting, your profile is working for you in ways you can’t see.
  LinkedIn is not about being loud; it’s about being strategic.

• Now, that doesn’t mean you should let your LinkedIn profile gather too much dust. Visibility matters; but so does intentionality.

All of these bring us back to why I decided to write this.

How do you navigate LinkedIn without becoming one of those ‘rise-and-grind’ caricatures or a professional asslicker who always replies ‘insightful!’ to every single post?

Let me break it down:

• Define Your Niche and Stick to It

  One thing LinkedIn will do is bring a lot of ‘Aspire to Maguire’ posts along your way. Heck! I even share some of those sometimes. However… You don’t need to sound like a motivational speaker or a corporate robot. Who are you - Playful? Very professional?

  I know a guy on LinkedIn whose posts are mostly humorous. He doesn’t get thousands of likes but he’s one of the few people I truly look forward to reading his post. Define your tone, and let that be the thread in everything you post. For me, it’s a ‘relatable Gen-Z marketer who tries to explain content marketing in the easiest way possible.’ In summary, find your niche and own it.
  
  2. Position Yourself Without Posturing
  Listen, you don’t need to perform. LinkedIn is a very performative platform and as crazy as it sounds, those types of posts and people are the ones doing well. Again, you don’t need to be like them. There’s no need for exaggerated success stories or overhyped professional declarations. Be real, but intentional. Talk about what you’ve done, what you’ve learned, and what you’re working on, without pretending you’ve cracked the secret to life. I promise, your audience will find.
  
  3. Avoid Professional Asslicking.
  Let’s be honest: LinkedIn has a lot of people doing the most. You know them… The ones commenting “This is gold, sir!” on posts they don’t even understand. Don’t do it. Engage genuinely. Compliment when it’s deserved, challenge ideas respectfully and contribute meaningfully to conversations. You also don’t need to flatter your way into anyone’s DMs.
  
  4. Create An Attractive Profile
  Even if you’re not posting, make sure your profile is pulling weight:

• Your headline should scream value. Mine is: Content Strategist| YouTube Scriptwriter| Top 10% of Freelancers on Upwork| Gen-Z Approach to Content Marketing That Helps Brands Achieve Their Growth Objectives.

• Your About section should read like a story, not a résumé. Share why you do what you do and how you can help others and add little fun details about yourself. For instance, in mine, I mentioned how I’m growing a community on Medium and Substack where I share personal bits LinkedIn doesn’t get to see.

• Choose a profile picture that’s professional but not stiff. However, it should scream, “I’m badddddd, hire me!”
  
  5. Start Small, Stay Consistent

  I’ve learned that it is important to engage before you post. Comment thoughtfully on posts you like, share articles that resonate, and build connections organically. Don’t be in anybody’s DM or comment section, asking them to connect with you. Have a sense of pride. When you do start posting, aim for value over volume. A well-crafted post once a month is better than daily noise, tbh.

  You also have to be consistent. Consistency for me isn’t showing up every single day. It is showing up and doing what you originally planned to do regardless of how many breaks you take.
  
  6. Network Intentionally
  Remember, I’m introverted and it takes a lot for me to send a message to a random stranger. Something about it gives me anxiety. To be honest, I’m still working on that personally.

  However, if you want to network, ditch the “Hi, please mentor me” comments under random posts. Connect with people by engaging with their content first. If they do reply, ask for permission to send them a personal message and from there, build rapport.
  
  7. Be Patient
  The thing about LinkedIn is that it’s a long game. Forget the viral strategy a lot of people talk about over there. It doesn’t work. It might take weeks, months, or even years to see results, but showing up matters. Keep refining your strategy, and trust that your vibe will attract the right opportunities.
  

In the end…

What I’ve learned is that you don’t have to be loud to be successful. You don’t need to shout about your wins or force yourself into every conversation. The world will make space for you if you show up authentically and consistently.

So here’s to the mysterious babes, the quiet hustlers, and everyone who’s still figuring it out. Remember: LinkedIn is a tool, not a personality test. Use it your way. And when in doubt, stay true to the energy you bring to the table.

Because as someone wise (me) once said to the person who is the reason behind this newsletter: “Mysterious babes may move in silence, but trust me, we’re moving. We just no dey talk too much.”

Now go forth and conquer LinkedIn. Or at least update that profile picture, you’re not on 2go. Byeeee!

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Happy new month! We’re in the month of love and I thought, what better way to show love than to publish a newsletter today? I knowwwww, I’m amazing. It’s been a while since I published the last newsletter but the support, subscriptions, and notes, they never cease to amaze me. Thanks for riding with me.

It still feels like yesterday when we started this together and now we are over 150 subscribers. Saying ‘thank you’ may sound repetitive and annoying at this point, but I can’t help myself - thank you so much.

And if this newsletter finds you, a non-subscriber, and you enjoy random, unsolicited thoughts dumped on you, please subscribe for regular doses. Don’t forget to leave a like, comment, and share. It would mean a lot.

Songs I’m currently listening to:

No Game by Fave

What Love Is by Zimmer90

Swimming by Flawed Mangoes

Happy new month once again.

Xoxo,

Eseosa 🤍